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MUSTAD MZTM Mezashi Z-Tail MinnowThe Z-Tail minnow is ideally rigged on a jighead and gives a high pitch tail action on both the retrieve and fall meaning species such as flathead, snapper, bream, trout, barra and more will love the action and smash this plastic.Available in 3.5' and 3' sizes, th...

MUSTAD MKTM Mezashi Keel Tail MinnowWith the Keel Tail Minnow, lure target species in by taking advantage of the low-pitch, wide swing action. Mezashi Minnows are built with Japanese PVC, German plasticizer, and American color materials. With 14-degree hardness, these baits are tough enough for r...

Zerek Flat Shad | 3.5 Inch | 4.5 Inch | 5 Inch | 7 Inch | 9 InchThe Zerek Flat Shad features the use of Eco-friendly tear resistant TPE material incorporating a Patent Pending pressure sensitive body cavity design which is collapsible upon fis

Lures, Paddley, 108, Pearl

Designed to awaken new hunger!The BooStar Wake – “Smooth Operator” a refreshing contribution to soft swimbait creations. The Boostar Wake glides through the water in a soft, straight and natural rocking posture. While maintaining its course during the retrieve the post region of the lure ac...

Designed to awaken new hunger!The BooStar Wake – “Smooth Operator” a refreshing contribution to soft swimbait creations. The Boostar Wake glides through the water in a soft, straight and natural rocking posture. While maintaining its course during the retrieve the post region of the lure ac...

Lure, SureCatch Hollow FishTHE SUREBITE HOLLOW FISH IS DESIGNED WITH HYPER SOFT PLASTIC MATERIAL AND A HOLLOW CORE TO PRODUCE AN ENTICING ACTION AT ANY RETIREVE SPEED.PRODUCED IN NATURAL BAITFISH AND ATTRACTOR COLOURS, THE HOLLOW FISH USES ADVANED ENGINEERING TO PRODUCE A LURE THAT APPEALS AT FIR...

Zerek Live Flash Minnow Wriggly | 70 mm | 90 mm | 110 mm | 130 mm | 781-LFMWThe incorporation of a micro paddle tail while retaining all other characteristics from the already successful Live Flash Minnow gives this new comer extra seduction o

Zerek Flat Shad Pro | 5 inch | Weedless | 781-FSP5Based on the original attributes of the versatile Flat Shad, the new Zerek Flat Shad Pro models feature the same patent pending pressure sensitive body cavity that collapses when

The new Squidgies Bio Tough Fish is a genuine world-beater! Squidgies Bio Tough Fish combines Dura Stretch toughness with our new 'Synthetic Bioplastic' making it possible to merge superior strength and durability with at least 50% Biodegradability. Shimano Squidgies Bio Tough intergrates these f...

Introducing the first soft bait series from DUOPreserving the ultimate efficiency reputation of hard baits, DUO’s soft bait line has been initiated with Beach Walker Haul. The intention was to make a lure focusing on user-friendliness not only via the superior cast-ability, but also by developi...