Softplastic Lures

Pontoon 21 Awaruna Soft Bait Ingenious body design together with tail’s shape provides extraordinary swimming characteristics of Awaruna. Side-ribbing enrich Awaruna swim action with new attractive nuances. Inside hollow groove gives additional flexibility to the body and ...

Lure, SureCatch Hollow Fish THE SUREBITE HOLLOW FISH IS DESIGNED WITH HYPER SOFT PLASTIC MATERIAL AND A HOLLOW CORE TO PRODUCE AN ENTICING ACTION AT ANY RETIREVE SPEED. PRODUCED IN NATURAL BAITFISH AND ATTRACTOR COLOURS, THE HOLLOW FISH USES ADVANED ENGINEERING TO PRODUCE A LURE THAT APPEALS AT...

Benthic - Wild Shad BENTHIC’s Wild Shad - the ultimate predator lure made from high-quality silicon. With its lifelike gill design emitting irresistible short vibrations, this tough lure is sure to trigger any predator’s hunting instinct. Its realistic swimming action with a tight wo...

Zerek Live Shrimp | 5 Inch | 15.5 Grams | 781-LSMP50Constructed using a special rubber material, the soft legs of the live shrimp flutter on the drop and mimics the movements of a river shrimp to its true live form. A slow, straight retrieve i

Zerek Flat Shad X Weedless | 130 mm | 5 Inches | 781-FSXWD130REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD.AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SL

Zerek Flat Shad Pro | 4.5 inch | Weedless | 781-FSP545Based on the original attributes of the versatile Flat Shad, the new Zerek Flat Shad Pro models feature the same patent pending pressure sensitive body cavity that collapses

MUSTAD MZTM Mezashi Z-Tail MinnowThe Z-Tail minnow is ideally rigged on a jighead and gives a high pitch tail action on both the retrieve and fall meaning species such as flathead, snapper, bream, trout, barra and more will love the action and smash this plastic.Available in 3.5' and 3' sizes, th...

MUSTAD MKTM Mezashi Keel Tail MinnowWith the Keel Tail Minnow, lure target species in by taking advantage of the low-pitch, wide swing action. Mezashi Minnows are built with Japanese PVC, German plasticizer, and American color materials. With 14-degree hardness, these baits are tough enough for r...

The Makora 3D Live line of soft plastics offer the serious predator angler the very best in appearance, action, and versatility. The Makora 3D design projects an attention getting and lifelike appearance that eager predators will be attracted to from afar. Like all Lucky John plastics, the Makora...

“New to the Lucky John lineup this year is the new generation of realistic baitfish plastics that sets the new standard in soft baits – the Basara 3D Soft Swim. This revolutionary plastic combines the most realistic of appearances, a specially designed 3D/holographic imaging that proj...

The secret of the efficiency of UNAGI SLUG lies in the lure’s design. The Slug is divided by thin partitions into several sections. Even if jerks are very careful, the tail starts moving actively and attracts even the most passive fish. In the production of the silicone for UNAGI SLUG, attr...

Zerek Flat Shad | 3.5 Inch | 4.5 Inch | 5 Inch | 7 Inch | 9 Inch The Zerek Flat Shad features the use of Eco-friendly tear resistant TPE material incorporating a Patent Pending pressure sensitive body cavity design which is collapsible upon fis